Diane von Furstenberg recently launched it's limited edition collection - Pop Wrap, a DVF and Andy Warhol collaboration.
It was touching when Diane von Furstenberg introduced her granddaughter, Talita, during the LA launch party, pointing out that she’s wearing Amelia Wrap Dress. Coco Rocha, the MC of the night, asked her “What is it to you now?” Diane von Furstenberg’s answer made me laugh: “it pays for all my bills, my children’s education, everything ...”
Diane designed the very first wrap dress when she was 23 years old. “It was a shirt dress actually .... for women to wear daily.” And she wrote “Feel like a woman, wear a dress!” in dark blue ink. That’s probably her first popular Montra. For the second generation of the Wrap Dress, it targeted the young hip girls. Women wore this iconic dress to feel respected, powerful and feminine. Celebrities like Madonna, or the US First Lady, Michelle Obama, have been seen in DVF Wrap Dresses at memorial moments.