If you've visited the Gold Crown Hallmark store recently, it is very hard to miss the glamours and sweet new collection designed by Sarah Jessica Parker.
Not a big fan on her shoe collections, I fall in love with her Hallmark collection impulsively. I had to fight the urge to purchase the whole collection. Each card is thoughtfully designed, targeting female customers. The detailed lace, elegant flowers and warm colours appeal to women in general.
“When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others,” said Sarah Jessica Parker. “I’m excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter.”
Please check the video clips from the launch party. One thing I couldn't agree more is that, a card or a note can last forever for someone you love, you care and you want to be with.
The collection is available exclusively at Hallmark Gold Crown® stores this month. In addition, seasonal collections will be available for Valentine’s Day, Mother’s Day, Graduation and Holiday 2014.
Here are some cards that look amazing in person that you don't want to miss:
The collection also includes note cards, gift bags and boxes, and stationery in two coordinated collections.
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