Happy 40th Birthday, the DVF Wrap Dress

Diane von Furstenberg recently launched it's limited edition collection - Pop Wrap, a DVF and Andy Warhol collaboration.

It was touching when Diane von Furstenberg introduced her granddaughter, Talita, during the LA launch party, pointing out that she’s wearing Amelia Wrap Dress. Coco Rocha, the MC of the night, asked her “What is it to you now?” Diane von Furstenberg’s answer made me laugh: “it pays for all my bills, my children’s education, everything ...”

Diane designed the very first wrap dress when she was 23 years old. “It was a shirt dress actually .... for women to wear daily.” And she wrote “Feel like a woman, wear a dress!” in dark blue ink. That’s probably her first popular Montra. For the second generation of the Wrap Dress, it targeted the young hip girls. Women wore this iconic dress to feel respected, powerful and feminine. Celebrities like Madonna, or the US First Lady, Michelle Obama, have been seen in DVF Wrap Dresses at memorial moments.

As a fan of DVF, the design is so timeless, modern and vivid which fascinates me always. If you pick out a vintage DVF Wrap Dress, it still trendy in the present and ever-changing fashion world. Who would predict a dress designed 40 years ago, would still be simple and sexy for all age groups, all body types and all occasions.

At the backstage of DVF this year, Diane wrote “BE STRONG/FEEL SEXY/BE YOU/SMILE”. That’s why DVF can stand around 40 years and still kickin’

Let’s check this Pop Wrap collection:

The entire collection merges Andy Warhol’s iconic Dollar sign and flowers with DVF’s twiggs, chain link, brushmarks and animal prints to display art and fashion spontaneously. 

Abigail: There are two patterns. One is IN Dollar Twiggs Multi (the iconic Andy Warhol’s Dollar sign and DVF’s classic Twiggs print), the other one is in Floral Border Lilac (Andy Warhol’s pop flowers meet DVF’s wild leopard print.

New Julian Two: The signature chain link and brushmarks Wrap Dresses with Andy Warhol’s flowers. Available in Chain Link Floral Yellow and Floral Brushmarks Deep Lilac.

T72: Andy Warhol’s iconic splatter print in pink and DVF’s classic Twiggs print in black

New Reina Two: in Twiggs black

New Jeanne Two: in Twiggs. A dress perfect for the coming spring, fresh and vivid. 

There are T-shirts and bags in this collection as well.

For a tight budget, you can consider buying The DVF Wrap Book” which is $25.00 online. Compiled by Andre Leon Talley to celebrate the history of the “wrap” phenomenon, from it’s incarnation in 1976 to the present. 

Boris Porter, who was featured Alia Penner's short clip, in  in Julian Wrap Dress

PS: There’s a DVF exhibition going on in LA. Make sure to check it out if you are around.